Helpful Innovation Ltd (Hi) facilitates the process of innovation by combining a unique blend of skills as well as working with exceptional partners. Hi will provide guidance and hands on support to help large businesses innovate like start-ups.

Through our teams mix of experience in product design, development, production, distribution, marketing and start-ups we are able to offer a service that can provide everything from a concept to seeing it delivered and communicated to customers.


Hi uses innovative design to ensure your business is creating positive perceptions in every detail. Hi aims to generate solutions where small, innovative changes will have a big effect.

Hi thinks that the best people to generate new ideas for your company are your customers, therefore we incorporate consumer communication and feedback into everything we do. We then use our design, marketing and commercial skills to refine and rapidly “try, test and adapt” these ideas to generate workable concepts to provide low cost, high impact innovation. We will implement experimentation in a controlled environment. Through a reiterative feedback process with you we will develop workable solutions.

Where we fit

Our Services

Hi offers the following stand alone services, however it is the Hi total solution which makes us special.









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The Team

All industries require innovation. The larger you are the harder it can be to find those clever little ideas that will make your customer love you rather than just like you.

As well as our core team Hi has an extensive network of specialists in many fields that can be drawn on for expert opinion or as part of our projects.

Tim Moor (Director)

Design and Innovation Specialist – tim@helpful-innovation.com

Tim studied product design at Northumbria University prior to working for the UK Government, researching and designing new high performance gas masks for the military. All of Tim’s inventions are either in production or clinical trial stage and span across fields from consumer goods to medical devices. He has over 70 patents to his name and his ideas have attracted £4m in investment. Market capitalisation of these technology start up companies, such as Oxford Medical Diagnostics Limited, amount to over £20million and are on target to achieve their predicted exit valuations.

Paul O’Shannessey (Director)

Engagement and Innovation Specialist – paul@helpful-innovation.com

Paul has a background in international product distribution and youth engagement within the Asia Pacific region. Working with Tier one clients in the APAC region
he specialises in the implementation of innovative programs within large and complex corporate environments

Mike Howes (Director)

Strategy and commercial specialist – mike@helpful-innovation.com

Mike has been involved in a number of innovative start-ups, which have taken him from the world of wine retail, via online recruitment services to the baby sector. Mike has a proven track record of creating disruptive ideas and scaling them into innovative businesses in a number of geographies.


Digital and graphic design specialist

Henry is an experienced graphic designer as well as a web developer. Henry graduated from Central St Martins College of Art and Design in London, one of the worlds leading centres for art and design. Henry has previously been the Creative of a global events business, where he was responsible for developing a brand, a website and all collateral from scratch. Henry has worked with a range of brands including Jaguar Land Rover, Intercontinental Hotels and Krug Champagne.